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Privacy Policy

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Care Clarity is a UK-based independent consultancy offering support and guidance to families navigating elderly care. Your privacy matters to us. This Privacy Policy explains how we collect, use, store, and share your personal information.

By using this website or accessing our services, you agree to this policy.

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We may collect:

  • Your name, email, phone number

  • Information shared via contact forms or booking pages

  • Details about your care needs or family situation (only as needed to deliver support)

 

Information We Collect Automatically

  • Your IP address and browser type

  • Pages you visit and time spent on the site

  • Cookies used for basic functionality and analytics

 

 How We Use Your Information

We use your data to:

  • Respond to enquiries and service requests

  • Deliver support sessions, letters, or reports

  • Manage bookings and payments

  • Improve our services and website experience

  • Send optional updates or newsletters (if you opt in)

We never sell or share your data for marketing.

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Why We’re Allowed to Use Your Data (UK GDPR)

Under the UK GDPR, we only process your data when we have a lawful reason to do so. This may include:

  • Your consent (e.g. newsletter sign-up)

  • A contract (e.g. when you book services)

  • Our legitimate interests (e.g. replying to emails)

  • A legal obligation (e.g. record keeping for HMRC)

 

 How We Keep Your Information Safe

Your personal data is stored securely using trusted systems. We take appropriate steps to:

  • Use password protection and encryption

  • Limit access to authorised users only

  • Back up important information securely

We retain your data only as long as necessary for service delivery, legal purposes, or at your request.

 

Third party tools and platforms

We may use trusted third-party tools to help deliver our services. These may include:

  • Wix – website hosting

  • Stripe – secure payments

  • Google Forms – intake questionnaires

  • Email tools (e.g. Gmail or MailerLite)

These platforms comply with UK GDPR and are used only for service delivery.

 

Cookies

We use cookies to improve your experience. These help us:

  • Understand how people use our website

  • Improve functionality and responsiveness

You can change your cookie preferences in your browser at any time.

 

Your Rights Under UK GDPR

You have the right to:

  • Access the data we hold about you

  • Request corrections or updates

  • Ask us to delete your data

  • Withdraw consent (where applicable)

  • Object to certain uses of your data

  • Complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how we’ve handled your data

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Children’s Privacy

Our services are intended for adults. We do not knowingly collect information from children under 16. If you believe a child has submitted personal data, contact us to remove it.

 

Changes to This Policy

We may update this policy from time to time. Changes will appear here with the updated date. Please review it regularly.

 

Contact Us

Questions? Concerns about your data?
Reach out anytime:

Email: info@careclarity.co.uk
Phone: 07868015750

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